Accepting press samples, especially in beauty, is an essential component of product blogging. However, many bloggers are confused by proper sampling etiquette. To help make navigating product reviews easier, we’ve provided a few simple guidelines.
- Create a sample acceptance policy. Whenever a sample for review is offered to you, direct the pr representative to your policy so you both are on the same page. Your policy should include information that covers if samples will/will not be returned, the stipulations for a product to be reviewed, and that you reserve the right to not review any product submitted.
- Be honest. When reviewing a product, it’s best to be honest. If you didn’t like the product, say so, but also realize that just because a product wasn’t right for you doesn’t mean it won’t be right for someone else. If you think that the product is something your readers might enjoy, turn the negative review around by contact the PR representative to see if they would be interested in offering samples to readers in a giveaway. One gal’s dud is another woman’s life saver!
- If you can’t say anything nice, don’t say anything at all. If you dislike a product so much that you can’t find a positive aspect, keep your integrity and your reader’s respect in tact by not reviewing the product. If you feel so strongly about the poor quality of the product, consider dropping a line to the PR representative and letting them know how you felt.
- Giveaways are tricky. Offering up a product as a giveaway to your readers is a slippery slope. After all, you wouldn’t want to offer them a sub-par product that you have yet to test. Consider making it your policy to test all giveaway products as well. Keep your standards and your quality high!
Do you have any additional tips to offer? Leave them in the comments!