Category Archives: Blogger Therapy

Kingdom of Style Teaches A Valuable Lesson

It seems like everywhere you look, someone has an opinion on blogging.  Perhaps the best authorities on the subject are those behind the blogs with the biggest cult following.  Imagine our delight when one of our Network Partners, Kingdom of Style, weighed in on what they believe to be the keys to success.

Queen Michelle offers solid tips for the beginner blogger or the experienced blogger who has lost their way.  One of the best things about this post are the comments from Kingdom of Style readers, offering their opinion on what makes a blog great, and why they keep coming back.

However, the biggest lesson to be gleaned from this post is that it’s not always about your traffic numbers.  Sure, it’s a great feeling to be the biggest blog in the sandbox, but that’s not always what matters the most.  Engaged readers are a valuable asset for a blogger to have, as their involvement gives you a following and credibility that will take you much further than random search engine traffic.  

The truth of the matter is that bloggers will run their blogs the way they see fit.  There are many, many types of blogs out there, and not every site is right for every one person.  As they say, you can’t make everybody happy all the time.  But you can strive to keep your readers coming back again and again and again.

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What Happens To The Blogs Of Know More Media?

Late last week Know More Media, a network of blogs offering tech support, educated authors, and revenue share with it’s authors, unofficially announced it was folding.  Blog authors have a few options.  The blogs will remain online and the authors can continue to update them without revenue and without tech support and the authors have the option of purchasing the domain names.  Additionally, b5 Media has offered to purchase the blogs and allow the authors to continue under the b5 Media umbrella.  After viewing the comments, this is not an option that is preferable to former Know More Media bloggers.

After hearing this unfortunate news, we turned to one of Coutorture’s own and a Know More Media blogger to hear her reaction. Maria Palma (you might remember her from our Twitter BlogTalk Radio segment) authors The Runway Scoop, a respected and successful fashion industry centric blog.  Maria had this to say:

I’m deeply saddened that KnowMoreMedia.com is ceasing operations and wish the best to everyone who has been involved with the network.  I’ve made some great friends through the network and will continue those relationships.  All businesses go through changes and this is just another one of those changes.  I will continue to write at The Runway Scoop until further notice.

We wish everyone displaced by the closing of Know More Media the best of luck and continued success, should they move forward with their blogs.

Blogger Therapy: Overcoming The Plateau

Dear Coutorture,

I’ve always prided myself in being an early blog adapter.  I started back in 2005, which seems like ages ago when you step back and realize how far blogging has come.  Web 2.0 was a term only the upper echelon of weblogging tossed around.  And I was a naive online boutique owner trying to bring in some buyers through this new miracle buyer magnet — blogs.

But now it’s 2008, and what was once an easy publishing tool to market my store has taken on a life of its own, and in turn, taken over my life.  I now worry about traffic, page ranks, Technorati ranking, and to make matters worse, everyone else is blogging too.  In MY niche.  And, statistically, better.  They have high rankings, and traffic, and they are acknowledged by Guy Kawasaki.  I feel ignored.  I was here first.  I had such a glorious start.  How do I regain it?  Is it even possible?  Have I reached a plateau?  If content is king, why is my once magazine attention-getting content burried in the six-figures land of Technorati?

–Anonymous and Frustrated Blogger

Anonymous,

Ah, the inevitable plateau.  Remember those enthusiastic days when your blog was fresh and you followed all the great tips and tricks?  It’s time to revisit those days.  The best way to pull yourself out of a rut is to get back to basics.

1:  Stop obsessing over analytics

Let’s face it – we all obsesses over the latest traffic numbers.  What post has the most traffic? The most page views? It doesn’t matter!  Blogs aren’t about traffic and trackbacks, they’re about content.  Focus on your content and your readers will notice. Once your readers take note, all the things that you got sidetracked by will right themselves.  Be sure you’re properly tagging your posts for optimum SEO, and you’ll get back on track in no time.

2: Reach out to the blogging community

In the beginning, there were link exchanges and relationship building across the blogging community.  Just because your blog has been around for a substantial period of time isn’t an excuse to isolate yourself.  Think how many blogs have withered away since your blog began.  Double that number, and those are the blogs who have come to take their place.  It’s time to make new blogger friends! Once a week, spend a bit of time hopping from one blogroll to the next to discover new blogs.  You never know, you might discover your new blogging bff.

3: Get a blogging buddy

Make friends with a blogger you don’t feel competitive with, and use each other’s success to motivate one another. You’ll find when you’re unmotivated to post, your buddie’s posting energy will rub off.  It may sound silly, but it works.

4: If all else fails, reinvent yourself

Blogs that have been around since before blogging was cool had a great formula.  Since that time blogging has evolved.  The majority of blog readers now have blogs of their own.  How do you recapture their attention?  Start a new column.  Infuse more personal aspects into your posts. Start producing your own videos. Sponsor a contest or giveaway. If you are enthusiastic about your blog, your readers will be too.