The Blog Herald brought a recent interview with Sun’s Jonathan Schwartz to our attention. In the interview, Schwartz said “Blogging as a term at some point will become achronistic.” If you are unfamiliar with the term achronistic, it loosely translates in this sense to mean blogging will become outdated. It doesn’t take a time machine to see that blogging will become outdated, similar to a trend that fizzles after it has become mass market. Blogging has reached the mass market saturation point, with blog readers maintaining their own blogs. So now what?
As discussed in our recent BlogTalkRadio Seminar on maintaining a loyal readership, one of the next steps in the blog evolutionary chain is utilizing your readership’s community potential. Social network sites like Twitter, MyBlogLog, BlogCatalog, Facebook and MySpace make it easy to interact with readers in a neutral environment. Co-host Alison Gary of My Wardrobe Today and Wardrobe Oxygen attributes her success to the personal nature of her posts. By posting photos of her daily outfits, readers look to her for wardrobe, shopping and beauty advice. Another Coutorture Partner, Christine of Temptalia, makes it a point to reply to every comment received.
Perhaps it isn’t the concept of blogging that will become outdated, but the method in which blog authors communicate with their audience. As more and more websites vie for your readers’ attention, how do you plan to keep them coming back?